LOCATION -PAC-SUN
RETAIL STORE
THE RETAIL STORE I USED TO EXPLORE THE FABRIC SAMPLES IS PAC-SUN. AGAIN WITH ALOT OF WHITE SPACE SURROUNDING, OR BEING THE BACKGROUND OF THE LIGHT BLUE FABRIC, IT WASHES IT OUT, LIKE IN THE GROCERY STORE. THE DARKER LIGHTING DOES NOT WASH OUT THE YELLOW AS MUCH AS THE BRIGHTER LIGHTING. OVERALL, THE YELLOW FABRIC WORKS BETTER IN THIS SPACE RATHER THAN THE GROCERY STORE. ALSO, THE DARKER OF THE COLORS, ONCE AGAIN THE RED AND GREEN FABRIC, CONTRASTS MORE WITH THE BACKGROUND AND WORKS BETTER WITH THE SPACE THAN THE OTHER TWO FABRIC SAMPLES.
OVERALL, THE SPACE IS VERY INTIMATE. THERE IS NO AMBIENT LIGHT, IT IS LITE BY DROP DOWN FIXTURES AND TRACK LIGHTING. THE STORE USES A DARK FLOORING AND DARK CEILING TO HELP CREATE THIS MOOD. PAC-SUN USES LIGHTING TO EMPHASIZE ITS MERCHANDISE. THE TRACK LIGHTING IS A GOOD WAY TO DO THIS. ALSO BEHIND THE CLOTHING THERE IS WHITE WALL. THE WALL MAKES IT LIGHTER AROUND THE CLOTHES, ALSO HELPING THEM STAND OUT WITH THE LIGHT REFLECTING OFF OF THE WHITE. THE LIGHT FIXTURES ABOVE THE CHECKOUT COUNTER NOT ONLY PROVIDE LIGHT FOR THE EMPLOYEE AND COSTUMER BUT ALSO COULD BE USED AS WAY FINDING.
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